This all-in-one London guide for Tern has been created exclusively for travel advisors. It includes a fully client-ready section you can drop straight into your Tern itineraries, along with an agent-only section packed with insider tips, booking guidance, and sales tools to help you confidently position yourself as a London expert.
You stay in full control of what your clients see — everything is formatted for easy copy/paste directly into Tern or your own branded layouts.
 
Everything your travelers need to feel prepared, confident, and genuinely excited for their London adventure:
Welcome & City Snapshot (history, fun facts, best time to visit)
Top Attractions
Hidden Gems & Local Secrets
Food & Drink Guide (must-try dishes & recommended restaurants)
Afternoon Tea & Coffee Lover’s Guide
Useful Phrases & Local Etiquette
Practical Travel Tips (money, apps, transport, safety, packing, tipping)
Best Photo Spots (iconic & off-the-beaten-path)
Shopping Guide (luxury, high street, markets, vintage & boutiques)
West End & Nightlife Guide
 
👩‍💼 London – Agents (Behind-the-Scenes Toolkit)
Sales tools and operational insight to help you manage expectations, sell smarter, and upsell confidently — while choosing what to share with clients:
Booking Guidelines
Client Red Flags & Expectation Management
Upsell & Add-On Experiences
Scam Awareness (common London scams & hotspots)
Embassy & Emergency Contacts (U.S. & Canadian embassies, UK emergency numbers)
UK Entry Requirements (ETA, passport validity, transit rules)
VIP Guest Arrival Letter Template (for hotels)
Hotel Insider Notes (room types, connecting rooms, views, special perks)
Professional Welcome Note Template (for client itineraries)
Arrival & Airport Guide (Heathrow, Gatwick, City, Stansted)
Major Events & Festivals (seasonality & sales angles)
Neighborhood & Hotel Area Guide
Where to Stay (luxury, boutique, mid-range, family, budget, unique stays)
Suggested Itineraries
Day Trips (Windsor, Bath, Oxford, Stonehenge, Cotswolds)
London for Families (kid-friendly experiences)
Romantic London (couples & honeymoon inspiration)
 
💡 Why Advisors Love the London Tern Guide
✔️ Saves hours of research — everything is curated in one polished resource.
✔️ Fully client-ready & customizable inside Tern.
✔️ Helps you upsell with confidence and position yourself as a true London specialist.